About Us

Welcome to Neon Dream! Curated for kids, loved by all.

As a mama-owned and operated gift shop, we understand the desire to give something truly special. That's why we specialize in thoughtful, stylish, and high-quality gifts for babies and children ages 0-6.

What makes a Neon Dream gift special? We focus on:

  • Timeless & Design-Forward Pieces: Gifts that feel cherished and beautiful for years to come.
  • Conscious Choices: Prioritizing organic, sustainable products whenever possible.
  • Beauty & Practicality: We choose items that are beautiful, practical, and made to be loved (and truly used!).
  • Thoughtful Treasures: Gifts that bring delight to both the child and the giver.
  • Accessible Quality: A carefully curated selection at a range of price points, so you can always find something special, no matter your budget.

With so many beautiful children's brands and products out there, finding the perfect gift can feel a little overwhelming, right? (We've been there!) That’s where Neon Dream comes in. Our mission is to discover, edit, and curate a selection of the best baby and kids’ products - from emerging brands to well-loved favorites - so you don't have to spend hours searching.

Meet Alee, Founder of Neon Dream

Hi, I’m Alee! By day, I navigate the world of commercial insurance, but my real joy (and sometimes, glorious chaos!) comes from being a proud boy mom to my funniest, sweetest 9-year-old, Kingston... and the shop, of course!

For years, I was the "go-to gift buyer" in my family, always on the hunt for those truly special children’s products – the ones that are beautiful, practical, on-trend, sustainable, or just plain thoughtful. But let’s be real - life gets wonderfully busy, and more times than I’d like to admit, I’ve found myself grabbing a last-minute big-box store find or a quick gift card. (Fellow last-minute shoppers, I see you!) While practical in a pinch, these never quite felt like the thoughtful, memorable treasures I truly wanted to give.

That feeling of wanting to give something more meaningful, without the endless searching, is exactly why I created Neon Dream. My mission is to offer a carefully curated selection of baby and kids' goods, making it simpler for you to find that perfect discovery or everyday essential, designed to be loved.

When I’m not working or curating for the shop, you can find me exploring Austin with my family (always on the lookout for new inspiration, much like I do for the shop!), whipping up spicy dishes in the kitchen, practicing yoga (hello, final Savasana! ✨), indulging in maki rolls, or tackling a fun DIY project – I love creating and curating, whether it's for dinner or for your littles!

Neon Dream launched in September 2021, and while we’re still growing, being on this journey with you means the world. Thank you for being here, for supporting our small, mama-run shop, and for helping us spread a little bit of magic to families everywhere. We'd love for you to join our journey – connect with us on social media for a daily dose of real-life mom moments, new finds, and inspiration! We’re so happy to have you!

xo, Alee